Journal of Business & Intellectual Property Law

By: Michaela Cappucci 

Do keyword search terms promote or stifle healthy competition? It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines, such as Google, Bing, and Yahoo, maintain keyword advertising programs which allow advertisers to bid on search terms and keywords that drive customers searching for a particular product or service to their website. Continue reading »

By: Kyle Tatich

Inspired by the 2014 South Park episode regarding the Washington Redskins and its trademark controversy, Virginia’s Philip Martin McCaulay began filing applications with the United States Patent and Trademark Office (“USPTO”), hopeful for a potential payday if a name change became necessary for the NFL’s franchise in Washington, D.C. That day came in July 2020, following a wave of anti-racist protests sparked by the death of George Floyd on May 25. The July announcement that Pro Football Inc. and majority owner Dan Snyder would move on from the 86-year-old nickname of “Redskins” launched McCaulay and his many trademark applications and registrations into the national spotlight.

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By: Alyssa Valdes

 

In the midst of the COVID-19 pandemic, medical equipment and other essentials have run out of supply, paving the way for 3D printing to alleviate these supply shortages. The increased need for certain products, such as masks, face shields, and ventilator valves, has led to a gap in supply and demand. Owners of 3D printing technology have stepped in to produce more of these products and prevent further spread of COVID-19, but their acts of kindness come with some potential risks.

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By: Aaron Johnston, Summer Blogger

From author Michael Crichton’s forward-thinking novel Disclosure to popular films such as Iron Man, Minority Report, and Star Trek – science fiction has been predicting our future adventures in virtual and augmented reality for decades. Technology has advanced to make virtual and augmented realities believable and obtainable. Both virtual and augmented realities are likely to make a significant impact in the coming decade. The question is how will intellectual property law catch up?

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By: Melissa Lawrence

Chooseco, maker of the “Choose Your Own Adventure” books popular in the 1980s and 1990s, sued Netflix over its interactive adult film Black Mirror: Bandersnatch. Chooseco’s lawsuit concerns Netflix’s use of its trademark “Choose Your Own Adventure,” a mark registered both in the United States and internationally. In its complaint, Chooseco demands both injunctive relief and damages in the amount of $25 million or Netflix’s profits from the film, whichever are greater.   Continue reading »

By: Darius L. Lamonte *| Guest Writer

People register trademarks in order to acquire exclusive rights over the use of something in commerce. These exclusive rights are acquired to prevent the unfair use of the trademarked item and sometimes to preserve a reputation from being tarnished by others. While trademark rights can also be acquired over signature items, they are most often acquired over logos, brand names (i.e. McDonalds), and even personal names. It is fascinating that something bestowed upon you for free could one day be used to generate millions of dollars. This is the case for personal names. Having trademark rights over your own name almost seems like it should be a birthright. However, there are even more stringent regulations over trademarking personal names. The use of personal names to identify and market goods and services has brought fortune to many, including some of our favorite celebrities. Because of the fortune that could come from the trademark rights of a personal name, there is often much dispute over the ownership of these rights.

Michael Jordan is arguably the greatest basketball player of all time. Jordan’s positive reputation around the world has made his name a heavily-sought after commodity. As a result, Jordan has given permission to several brands to use his name to market their products. Jordan obtains royalties just from his name being attached to shoes, shirts, and several other products. “Nothing is more important than protecting your own name,” Michael Jordan stated, after winning a dispute overseas regarding his trademarked name.  A Chinese company, Qiaodan Sports, was selling and marketing shoes and other clothing items under the name “Qiaodan,” which translates to “Jordan” in Mandarin. The historically visitor-unfriendly court in China declared that Jordan did indeed own the Mandarin transliteration of his name.

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By: Niti Parthasarathy*| Guest Writer

On July 26, a New York judge dismissed a lawsuit brought by Sid Bernstein Presents, LLC, which represented Sid Bernstein, a late businessman and promoter. Bernstein promoted the Beatles’ 1965 show at Shea Stadium and produced the original 1966 film that used footage from the concert. Apple Corps Ltd., the band’s company, and Subafilms, acquired the rights to the footage through a contractual agreement with Bernstein. Though Sid Bernstein Presents noted the deal when filing the lawsuit, the company claimed that the rights to the master tapes remained with Bernstein and also claimed sole ownership over the footage. The sole ownership claim arose from Bernstein’s role as producer of the original film, and plaintiffs claimed that Apple Corps Ltd. infringed on Bernstein’s copyright when the footage was used in the 2016 documentary “Eight Days a Week – The Touring Years.”

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By: Andrew Homer *| Guest Writer

The Supreme Court recently ruled that the United States Patent and Trademark Office (USPTO) cannot deny the registration of a trademark because some may find the mark disparaging or offensive. The case that led to the ruling, Matal v. Tam, upended a 70-year-old tradition of federal trademark law found in 15 U.S.C. §1052 (a) and commonly named the disparagement clause. The Court holding that the disparagement clause is unconstitutional will have broad reaching effects to other aspects of intellectual property law and the nature of the corporation.

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By: Maria Pigna*| Staff Writer 

Coachella Valley Music and Arts Festival, commonly known as Coachella, is a three-day event known for its musical performances of top artists, delicious food, world-class art, and its celebrated commitment to sustainability. Aside from the global attention this event receives every year, it has given itself another reason to make headlines. Coachella filed a trademark lawsuit against Urban Outfitters in the U.S. Central District Court of California on March 14, 2017.

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By: Libby Casale*| Staff Writer

Trader Joe’s first opened in 1967 in Southern California. Trader Joe’s seeks to embody a farmer’s market style feel, with unique and exclusive products. There are Trader Joe’s stores in forty-one states and Washington, D.C. There are no Trader Joe’s stores in Canada.

Pirate Joe’s is a Canadian grocery store that sells Trader Joe’s goods. The goods are purchased at Trader Joe’s in America and then moved across the border to Vancouver. The goods are sold at a 30-40% markup. Pirate Joe’s also imports other brands that Canadians do not have access to. Continue reading »