Wake Forest Journal of Business and Intellectual Property Law presents its Spring Symposium:
Use this LINK to register.
Please reach out to one of our symposium editors with any questions:
Hunter Revord | email@example.com
Mona Ibadi | firstname.lastname@example.org
As the country slowly addresses and learns to control the prevalence and spread of COVID-19, conversations that were put on hold during the pandemic re-emerge with vigor and debate, including sustainability. Our student organization, the Journal of Business and Intellectual Property Law (JBIPL), seeks to narrow and focus the issue of sustainability into SME (small and medium enterprise) sustainability as the dominant theme of our 2022 Spring Symposium.
Within this broad and overarching topic, we intend to identify and discuss three subtopics in the form of three interactive panels: (1) SME Sustainability Governance: Private & Public; (2) The Role of Intellectual Property in Sustainable SME Innovation; and (3) SME Sustainability Regulation and Incentivization. The symposium will encompass frank and insightful discussion of each sub-topic and will emphasize the role and prevalence of SME Sustainability at large.
To many, public and governmental pressure play a major role in the push for companies to develop more environmentally-friendly business practices. Additionally, popular debate often involves issues about corporate responsibility and sustainability in the context of large corporations, forgetting the importance and impact of business sustainability on the numerous SME business owners present in the United States. The spring symposium hopes to spark dialogue to address facts and myths associated with this unexplored legal literature.
At the center of SME sustainability is corporate responsibility and the movement to reframe business objectives and missions into principles that aim to “conciliat[e] the lucrative objective with social and environmental goals.” This movement is rooted in Europe and is redefining the relationship businesses have with the public; businesses are taking societal values into consideration when implementing policies and choosing courses of action. It seeks to incorporate the vision of social and environmental commitment through business innovation that expands beyond mere compliance with laws. This model promotes corporate executive behavior that goes beyond ethical and legal considerations and seeks to implement a business structure that enables sustainable investment and growth. Our speakers will debate the motivation behind adopting an altruistic, public-centered approach to business through societal interest and growth, in addition to incentives and regulations.
Experts and Wake Forest faculty members with robust backgrounds in business and sustainability will contribute diverse perspectives regarding SME sustainability expansion into the United States, and the future of corporate responsibility/ESG within SMEs. Our partnership with the Graduate School of Arts and Sciences expands the audience, the conversation, and the pool of faculty speakers that grapple with this largely unexplored topic. Professors Alan Palmiter, Stan Meiburg, Keith Robinson, and Simone Rose each provide various takes and avenues on the reality of SME Sustainability, concerns for its future in the United States, and beneficial ideas to probe in the JBIPL 2022 symposium. Many of such professors will either speak or moderate panels to effectively integrate their experience, their scholarly work, and their expertise into the substance of the sub-panels, while also directing conversation among speakers to relevant and pressing dialogue. We will take perspectives, not only from lawyers and legal professionals but also business and sustainability experts who bring different layers and overlooked channels of thought to this multidisciplinary theme. In this respect, students, faculty, and scholars can engage in a holistic discussion of what SME sustainability is, and how it is and will be implemented in practice.
SME sustainability is an area of law, business, and environmental analysis that has little contribution from scholars and scholastic works. It is an untapped field that we identified as an emerging and prevalent topic that needs to be researched, scrutinized, and debated among students and professionals alike.
SME Sustainability Governance: Private & Public
Experts in this panel will compare and contrast the effectiveness and necessity of private governance and public governance in terms of sustainable SMEs. Governance is defined as the “system by which companies are directed and controlled.” In this context, private governance involves two types of factors: external (supplier and customer) and internal (employees, organizational culture, competitive advantage). On the other hand, public governance is a combination of processes that a third party, like a government or governing body, implements to manage and monitor an organization’s activities in achieving its objectives. SMEs lack a type of public governance simply because most SMEs are privately owned.
With these considerations in mind, some questions our panelists will wrestle with include:
- Should public regulatory agencies play a larger role in SME governance? Should SME governance be regulated at all?
- Should there be a government compliance audit for sustainability-driven SMEs?
- Are there targeted education and consulting services available to SMEs?
- Should the banks play a bigger role in the governance of SMEs, since many SMEs start out by receiving loans from these institutions?
The panel’s conversation will expand beyond this list of sample questions, and include wholesome debate among the panelists, as well as questions from our moderator, Professor Roian Atwood.
Panelists will include:
The Role of Intellectual Property in Sustainable SME Innovation
This panel will discuss the role of intellectual property (IP) in helping sustainability-focused SMEs succeed in growing their innovations. First, the panelists will provide individual explanations to the question: “Why is intellectual property important for sustainable SME innovation?” Our audience members that are unfamiliar with IP basics will benefit greatly from a brief description of the general principles of patents, trademarks, and trade secrets, and an explanation for why those specific instruments would be most effective for sustainable innovation.
Next, we will encourage our panelists to offer their opinions on two thought-provoking questions regarding the different IP strategies that SMEs use to align themselves with commercial success:
- How are we able to strengthen SME green innovation ecosystems through the effective use of IP to drive economic growth?
- Which legal strategy is the most effective for sustainable SMEs (open, semi-open, or closed) and why?
The panel’s conversation will expand beyond this list of sample questions, and include wholesome debate among the panelists, as well as questions from our moderator, Professor Keith Robinson.
Panelists will include: