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How Netflix Risks the Genericization of the “Choose Your Own Adventure” Trademark Through Its Black Mirror: Bandersnatch Hit

By: Melissa Lawrence

Chooseco, maker of the “Choose Your Own Adventure” books popular in the 1980s and 1990s, sued Netflix over its interactive adult film Black Mirror: Bandersnatch. Chooseco’s lawsuit concerns Netflix’s use of its trademark “Choose Your Own Adventure,” a mark registered both in the United States and internationally. In its complaint, Chooseco demands both injunctive relief and damages in the amount of $25 million or Netflix’s profits from the film, whichever are greater.   Continue reading »